ICICI Bank launches Electronic Branches to make banking simple and effortless

Electronic Branches to make banking simple and effortless.

ICICI Bank, India’s largest private sector bank and the second largest bank in the country, with consolidated total assets of US$ 111 billion at June 30, 2012, launched a whole new technology-based initiative to make banking simple and effortless. The private sector bank launched 24×7 Electronic Branches for it’s customer, these electronic branches are one-stop shops for all banking transactions.Customers can transact on their own, at a time of their convenience, with the help of various automated devices and kiosks.

From the very beginning, the Bank has leveraged technology to provide convenient and easily accessible banking services through a range of channels such as ATMs, internet, mobile and phone banking.

Speaking at the launch Ms. Chanda Kochhar, Managing Director and CEO, said, “We have always leveraged technology to make banking convenient and enhance the customer experience. Our continuing adoption of innovative technology reinforces our commitment towards improving and developing our relationship with our customers. The new initiatives are in line with our “Khayaal Aapka” philosophy of keeping the customer’s needs as the focal point of our business.”

The electronic branch offers the facilities of a cheque deposit machine, an interactive kiosk through which internet banking services can be accessed easily by just swiping a debit card, a cash deposit machine with instant credit facility and 24-hour video conferencing with ICICI Bank’s customer care personnel. Currently, there are 25 such electronic branches across 18 locations.

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