State Bank of India (SBI) launches twitter handle ‘@TheOfficialSBI’. In a bid to improve it’s presence in Social Media, country’s largest lender State Bank of India launched it’s official Twitter handle – @TheOfficialSBI.
Earlier, SBI had opened it’s official page on Facebook and a channel on YouTube.
Mid-sized private sector lender Kotak Mahindra Bank had last month launched twitter-linked current accounts.
“Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks’ products and services, as also continuous education of the customers,” the bank said in a statement.
The bank expects this Twitter handle to connect better with the tech-savvy young generation.