YES Bank signs up as official partner of Indian Premier League (IPL).
YES Bank on March 25 2013 signed up as the official partner of the cash-rich Indian Premier League (IPL) in the financial services category.
The mid-sized private sector lender is the latest addition to partner list of Indian Premier League. Earlier, Pepsi signed up as the official title sponsor, and Vodafone renewed its association with the tournament.
Rana Kapoor, Managing Director & CEO, YES Bank said, “We are confident that YES Bank’s association with IPL for 5 years will facilitate our brand recognition, and further propel our pan India retail banking franchise. We look forward to deepen our relationship with our stakeholders through various exciting and creative initiatives around the IPL in our retail branch serving areas across India.”