Indian Air Force (IAF) Drops Sachin Tendulkar as Brand Ambassador.
The Indian Air Force (IAF) on Tuesday dropped cricket legend Sachin Tendulkar as its brand ambassador after two years of association.
IAF hoped that his association with it would motivate the younger generation to join the Air Force to serve the country. However, the move did not produce desired result, as a result of which the association was cancelled.
In 2011, Tendulkar was conferred with the Indian Air Force`s honorary rank of Group Captain to honour his cricketing achievements and contribution to the nation. He was the first sportsperson to be conferred a rank by IAF and the first personality with no aviation background to receive the honour.