US tech giant Microsoft on Thursday unveiled a new corporate logo for the first time in 25 years. The new logo features a square made up of four separate colored squares.
The move comes with Microsoft ramping up the buzz for its Windows 8 operating platform and its first tablet computer, called Surface. The company is also making an aggressive effort to gain ground in the smartphone market.
“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change,” said Microsoft brand strategy manager Jeff Hansen.
The logo also includes the name Microsoft in the Segoe font that is used in products and marketing communications, along with the new squares.
“The symbol is important in a world of digital motion,” Hansen said. “The symbol’s squares of color are intended to express the company’s diverse portfolio of products.”
The new logo is being used starting Thursday on the Microsoft.com website and in three Microsoft retail stores today.