Difference between Direct Marketing and Indirect Marketing

Difference between Direct Marketing and Indirect Marketing.

If the company directly reaches to the customers on a personal basis (ex : phone calls, private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers, etc) then that type of marketing is called the Direct Marketing.

Distributing a particular product through a channel that includes one or more resellers is called Indirect Marketing (like TV, Newspapers, etc).

When you receive a phone call from a call center and they are asking you to purchase their product is an example of Direct Marketing.

Example of Indirect marketing is Katrina Kaif, as she markets LUX but she doesn’t own that company. I.e. producer doesn’t sell the product directly to consumer.

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